Artist Collaboration

This conceptual branding project imagines a limited-edition collaboration between mental wellness-focused streetwear brand Madhappy and artist SZA. The campaign, titled "Deeply Rooted," centers around emotional vulnerability, celestial aesthetics, and wearable self-expression. I developed a custom color palette, logo variations, campaign visuals, and mood-driven graphics to reflect the soft, introspective tone of the collaboration. The project blends fashion, music, and mindfulness into an immersive visual experience.